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How to Follow Your Passion: Charlie Walk Mastermind Call


How to Follow Your Passion: Charlie Walk Mastermind Call

Who is Charlie Walk?

Charlie Walk is an iconic American music executive and entrepreneur who has played a significant role in the development of superstars throughout the course of his 30-year career in the music business. He has held the titles of president for both Republic Records and Epic Records, and is a mainstay on the Billboard’s Power 100 list. In 2018, he was selected to be a judge on the FOX reality series The Four: Battle for Stardom with other music legends, P. Diddy, DJ Khaled, and Meghan Trainor. Along with his professional success, Walk has recently founded a music mastermind to help people progress within the ever-difficult music industry.

After several Social X members mentioned musical aspirations, Founders, Justin Caballero & Aaron Platt, reached out to Charlie, who was happy to come and share his knowledge with the Social X community.

During his 30 years in the business, Walk has worked with countless superstars such as Mariah Carey, Beyoncé, Shawn Mendez, Ariana Grande, Post Malone, The Weeknd, Jonas Brothers, Demi Lovato, Taylor Swift, and many more. Even with all his success, his mission is providing positive impact on the next generation of artists and music professionals. 

Perhaps the most important concept that Charlie discusses is that every person has a specific star chip in life which he believes is ingrained in our DNA. Charlie describes this as your “thing” in life. Charlie believes that your star chip is the key to everything. The earlier you identify what your specific star chip is, the better chances you have of unlocking your potential and fulfilling all of your dreams in life. If you don’t drive home your god given star chip then you will risk becoming stuck in life and not delivering upon your monetizable greatness. 

Q&A With Charlie Walk Charlie Walk Mastermind Call

Justin Caballero: Can you talk about how you were driving home your vision?

“There are so many examples of good and great and when you see greatness you embrace it and just drive that thing home until people see what you see.”

Charlie went on to talk about when he was working with John Mayer and his second album wasn’t being received well so he was looking for solutions to the album cycle. He heard John play Daughters at a concert for the first time and noticed everyone singing along with the song, so he wanted to release it as a single. John was against it and so was his President, but Charlie went ahead and gave it to a handful of radio stations around the country the next day. The song ended up blowing up and John Mayer eventually was nominated for best male pop vocal and he won song of the year for the Grammys… All because Charlie went with his gut and pushed forward when others doubted the potential of the song.

The point that Charlie was trying to get across is that sometimes the people around you, whether peers, family, or coworkers aren’t able to see the big picture. Regardless if its their business or yours, if they’re not as educated or intuitive in your field, you should not allow their opinions to sway you. In order to be a successful entrepreneur, it’s crucial that you have a passion for what you do, pay attention, listen to your audience, and have a strong intuition of what’s happening. This will allow you  to make a decision based on logic rather than ego.  

Aaron Platt: What are some of the biggest mistakes you have made that have helped you grow into who you are today?

“If you have no failures you probably won’t be successful.” 

Charlie is a true believer that in order to succeed in life you must fail first. Some of his regrets and failures over his career include things such as fighting for a song that wasn’t a hit, working for an artist that was ungrateful and hiring the wrong people, but being too nice to fire them.

He tells the group about how a mistake he made with the Chainsmokers helped launch their career. Charlie had the music group signed to a song, but the deal got expensive and they dropped them and Charlie believes that the Chainsmokers used that as fuel to become the artists that they are now.

Walk wants us to keep in mind that there will always be a point in everybody’s life where things will happen to us personally and professionally that will motivate us to do it for somebody including yourself, family or the art of war and everyone needs to have these failures to make them better. 

Mastermind: How does your Mastery Program work?

“I have 30 years’ experience and I’m here to teach, build a community, and help you guys grow.”

The Music Mastery Program talks about being on brand versus being off brand and helping the artist with carrying out their vision. There’s a six-week mentorship course, where you will learn just about everything through the modules with exclusive content. There’s also listening sessions where members can bring present their artists and music, and if Charlie likes them, then Music Mastery can potentially become the label and partner with them. The goal will be for Music Mastery to partner with the members and evolve into a production company and label.

Key Takeaways:

  • Get in touch with your purpose and follow it relentlessly
  • When you see greatness you embrace it and just drive that thing home until people see what you see
  • There is no success without failure. Don’t be afraid to fail.

For those interested in joining Charlie Walk’s Music Mastery, please visit his website at

Be on the lookout for a Social X and Music Mastery collaboration. They are looking into producing an event together that brings the best in entertainment and entrepreneurship to one spectacular event. Follow @socialxevents and @musicmastery to stay up-to-date on all the news!

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